Taronga Zoo in NSW has two sites - on in Sydney and one in Dubbo. The Dubbo site hosts animals of the wide open spaces - elephants, rhinos, bison etc. Too bad the phone system makes you feel like a caged animal...
After a long drive to Dubbo, I tried to call and pre-book for the next day. Oh the joys of "Please make your selection from the following menu. There are eight options..." Not that all such systems are bad - but they can be implemented badly. In the case of the Dubbo zoo, you are presented with some reasonable options up front (1=information on tickets and prices for example) - but you then have to sit through a long litany of options about adults, children, seniors, etc - only to find that the one combination of tickets you are interested in is not listed. So, back to the main menu again (no option to hit 0 or 9 to speak to a real person until you've served your time - yes, it's the eighth option on the main menu.
So some advice for companies - put the "speak to a human" option up front in the menu. Have no more than 4 or 5 options - people can't remember more than 6 or 7 anyway. Code 0 should go to an operator from anywhere. And last but not least - make sure that after someone has spent 3-4 minutes on expensive mobile phone rates wading through your menus, you actually answer the phone when they press 0 - not, as in my case, conclude after all that "all our operators are busy, please leave a message!!"
In the end, they never called me back - but then again, the message I left them was pretty wild!