In today's competitive not-for-profit sector, it's not enough to have a good cause. Donors, volunteers and other supporters choose between a wide range of worthy causes when giving their time and money. Often, the determining factors are recognition, alignment, communication effectiveness and relationship management.

How well does your organisation understand the issues that drive individual supporters? Do you segment your supporters and communicate in a way that resonates with particular audiences? What is your supporter retention rate, and how can it be improved? Do you have a large share-of-customer in your existing supporter base?

These questions and more are at the heart of optimising supporters, developing stronger relationships that last longer and ultimately delivering greater value to both the supporter and your organisation. Customer Connect Australia has specialised in tackling these issues over the last decade or so, across a wide range of NFPs including universities, charities and industry superannuation funds.

Our work often starts with developing a supporter and segment strategy. We then build competency in supporter intimacy and value propositions, before mapping and enhancing the skills, processes and capabilities of the organisation. Finally, we work on the total value chain and the performance measures across it, to ensure measures and incentives are driving organisation performance.


Copyright 2012 Customer Connect Australia Pty Ltd. ABN 33104850795